The work:
I was fortunate to be the primary point of contact for editorial strategy and editorial production since Boomtown's relationship with Human Design began. That relationship began with building a strategic framework that would anchor the ambitious goals of an inaugural sports tech accelerator program with a website designed to attract, engage, and educate startup founders and entrepreneurs and encourage them to apply.
Outcome: For nearly three years, I have authored nearly every editorial article on the Sports Tech blog, Inside Track, monthly newsletter, and various marketing emails, drip campaigns, case studies, and annual landscape reports.
A few stats highlighting the program's success supported by effective messaging and content strategy include an inaugural Demo Day that garnered 27M earned media impressions, 17 media placements, 25k new website visitors, and 2.1M impressions. The accelerator program has maintained an NPS of 96 and NBCUniversal renewal through 2025. For the monthly newsletters, this is a snapshot of the performance for the last few months:
- December 2023: Open Rate: 39.78% | Click-Through Rate: 1.5%
- November 2023: Open Rate: 31.25% | Click-Through Rate: 2.73%
- October 2023: Open Rate: 35.78% | Click-Through Rate: 1.4%